R.I.P. Did you know Chuck Fierce?


A couple of weeks ago, an "old home care rep" named George Soutiere sent me a tribute to his good friend Chuck Fierce. I never knew Chuck, who passed away last fall, but I suspect a lot of folks in the HME industry probably did. Here's the tribute George emailed me.

A Tribute to Chuck Fierce:

October 27th of 2009 — The California Home Care community lost a valued friend. Chuck passed away after a short illness in Los Alamitos, California.

Chuck spent his whole career in the medical market in southern California. His career spanned 43 years starting in 1966 opening the 1st home care store for Dilday Ambulance in Long Beach, CA. In 1974 he joined Invacare Corp as a field sales rep and followed as western regional manager in 1976.

In 1980 he purchased the assets of AllCare Medical in Whittier, CA and operated that company until 1984 when he and Barry McKinley purchased the rep group Daniels Medical Sales and represented many of the major home care manufacturers in the 13 western states region.

In 1991 Chuck and Mike Parker of Phoenix Arizona started Parker-Fierce Marketing and continued great success until 2006 when Chuck and his son Casey and a wife Martha started Fierce Marketing a manufacturer's representative company in Los Alamitos and covered all of California, Arizona and Hawaii.

Chuck was a true pioneer in the home care development in California and always put his customer ahead of any other activity. He truly serviced his clients every need. Casey Fierce and his loving wife Martha will carry on a truly successful company in his absence. Chuck will always be remembered as a true pioneer in home health care in California.


Mike Moran


I'm sorry to hear of chucks passing I knew chuck in 1969 at Dilday Ambulace, in Long Beach CA.

I was a young 18 and Chuck gave me a chance to work on the Ambulance, My first real break.
Chuck was a very fair person and really listened and did the best thing.  With out Chucks first break for me my life would be different.  Thanks Chuck.
My Best Wishes to the Family and Close Friends
Rick MacDonald

I am saddened to hear of the passing of a long time friend in the industry!

Chuck serviced my Invacare account in the 70's when I worked for Glendale Surgical Supply in Glendale.

I worked for HME suppliers in the San Gabriel Valley and  Antelope Valley.  In 1999 I opened my own business.  I was always surprised when he would find me at each location.

Actually it  was because he was an awesome salesman and he worked hard at what he loved!  Through the years we became friends and he helped me obtain business by his love of this business.

Our profession has lost a dear man!

Linda Conrad