York Schwab to lead Medtrade shows

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Tuesday, November 17, 2020

ATLANTA – Medtrade officials have named York Schwab their new show director. Schwab, who was formerly an account executive, replaces Mark Lind, who left to pursue another opportunity. Schwab says he is hopeful about the opportunities in the HME industry, including for Medtrade’s two flagship events, Medtrade East and Medtrade West. “Coming out of COVID, face-to-face trade shows have never been more important,” he said. “You don’t know what you’ve got ‘til it’s gone. Ultimately, showing is always more powerful than telling.” Schwab has served major clients like Pride Mobility and VGM as an account executive for Medtrade for the past four years. He has a bachelor’s degree in political science from East Carolina University, and an extensive background in manufacturing and distribution.