Ascensia launches World Diabetes Day video campaign

Friday, November 13, 2020

BASEL, Switzerland – Ascensia Diabetes Care is launching a series of videos in honor of World Diabetes Day 2020, Nov. 14. This year’s theme established by the International Diabetes Foundation, is Nurses Make the Difference. In the videos, people with diabetes write letters to their nurse expressing their appreciation for their guidance and support in managing diabetes. “According to the IDF, around 9% of the world’s adult population has diabetes, many of whom primarily self-manage their condition,” said Robert Schumm, president of Ascensia Diabetes Care. “Nurses are often the first and sometimes only health care professional that they see in their relation to diabetes. This reinforces the critical role they play and the positive impact they can have for a person with diabetes.” Ascensia is encouraging people to show support for World Diabetes Day and share, like or react to the videos on its social media channels. The videos are also available at